Since the tsunami in Japan we have been hearing about the disruption to not only the lives of thousnads of people there but the world econnomy. We really are all in this together. Just imagine if this was our west coast. Help, however you can.

A recent report came over the Dow Jones Newswires that explains how memory chip pricing is unstable and how the production is being affected.

HONG KONG -(Dow Jones)- Memory-chip prices are surging on the spot market early Monday following the earthquake in Japan in a sign investors and companies are concerned about potential supply shortages.

According to DRAMeXchange, Asia’s biggest spot market for chips, the average spot price of the most widely used dynamic random access memory chip surged 6.7% to 96 cents early Monday compared with late Friday, while other chips were quoted as rising between 5.5% and 6.8%.

DRAM chips are most widely used in personal computers.

Meanwhile, the average spot price of a 16-gigabit NAND flash memory chip rose 12.5% to $4.50 early Monday compared with late Friday, DRAMeXchange data showed.

According to market research firm Objective Analysis, more than 40% of the world’s NAND flash and roughly 15% of the world’s DRAM chips are manufactured in Japan.

What this means for us in the promotional marketing industry is that the supply will be lower and or the unit price will be higher. How much higher you ask? No one knows but most of my sources are quoting prices for no longer than a week at a time and some are not even committing to that. We do have our finger on the issue and can find you the best deals.

Check with us first.

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